Marketing, in plain English.

Articles

• AI searchOct 2, 2026

  How to show up in ChatGPT and Google AI Overviews: a plain-English guide for owners

  You can’t pay to be named in ChatGPT’s or Google’s AI answers, but you can earn it. What the official docs say, and 10 steps to take this month.

  By The Marketing Cartel

• Voice searchDec 19, 2023

  How To Optimize Your Website For Voice Search

  Siri, Alexa and Gemini now answer spoken questions with AI. What that changes for your website, and six practical steps to get named in the answer.

  By The Marketing Cartel

• SEO & SEMDec 19, 2023

  SEO Vs. SEM: Understanding The Key Differences

  SEO earns unpaid places in search results; SEM buys ads in them. How each costs, how fast each works, and which to start with for your business.

  By The Marketing Cartel

• Penalty recoveryNov 30, 2023

  Road To Google Penalty Recovery

  Traffic fell off a cliff? Find out whether it is a manual action, an algorithm update or a hacked site, and the steps Google says lead back.

  By The Marketing Cartel