Blades Direct
+40% organic traffic
Meta Ads · Facebook & Instagram
Your customers aren’t searching for you on Facebook. They’re scrolling. Meta ads put the right offer in front of the right people at the right moment, and we track what they bring back.
The problem
Likes from people three states away don’t book appointments or buy products.
Wrong numbers, no answer, “I didn’t fill that out”. Cheap leads cost the most when nobody buys.
Since iPhones started blocking tracking, a lot of accounts are flying blind and don’t know it.
What you get
The strategy, the ads themselves and the tracking to prove what they did. One team, start to finish.
Who buys from you, where they live, what they’ve already seen from you, and the lookalikes worth paying for.
Short video, images and copy built for a thumb that’s moving, with offers people stop for. Our designers make them; you approve them.
The Meta pixel and the Conversions API set up properly, so the platform learns from real leads and sales.
A question or two that separates real buyers from accidental taps, so your team calls people who meant it.
Ads for the people who visited your site or watched your video, the cheapest customers you’ll find on social.
New creative every month, tested against the current winners. Ads wear out; we replace them before they do.
Cost per lead, cost per sale and lead quality, not reach and impressions.
How it works
Meta’s delivery needs a steady stream of results to learn who to show your ads to. We set it up so it gets them.
Pixel, Conversions API and a clear offer, before any money goes out.
Several ads and audiences at once, so we learn fast which combination works.
Budget moves to the ads that bring real leads; the rest get replaced.
New ads to test, and numbers that end at leads and sales.
Results
Paid social worked alongside search and a better site on these. Figures as published in our case studies.
+40% organic traffic
+40% organic traffic in 4 months
Businesses
Local service businesses with a clear offer, stores with products people want to see, and anyone with a lead that’s worth a phone call.
If your customers can picture what you sell in a photo or a 15-second video, Meta ads can find more of them.
FAQ
What owners ask us before they run Facebook and Instagram ads.
Yes, when the offer is clear and the targeting is tight: a service area, a season, a reason to act now. They work hardest alongside search, catching people before they start looking.
Google catches people already searching; Meta reaches people who aren’t searching yet. If there’s search demand for what you sell, start with Google. If there isn’t, or you want more of it, Meta creates it.
Both run from the same account, and Meta places your ads where they perform. The creative is what changes: what stops a thumb on Instagram isn’t always what works on Facebook.
We do: the copy, the images and short videos. You approve everything before it runs, and we can work with your own photos and footage.
You’ll see leads within days, but the first few weeks are a learning period while Meta figures out who responds. Expect costs to settle after the first month.
Enough for Meta to learn from real results, and that depends on what a lead is worth to you. We’ll suggest a starting budget in your full game plan, along with our fee.
Still have questions?Call us Mon–Fri, 8am–5pm ET.
Talk to a human — (754) 229-3342Free game plan
Answer four quick questions and get your game plan on the spot. Then we’ll review your business and build the full version, free.
Let's figure out what's holding your business back. Four quick questions.
Prefer to talk? Call (754) 229-3342.