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Case study · E-commerce · tools and equipment

Blades Direct: +40% organic traffic for a Shopify store.

A diamond blade and tool supplier with low search visibility, outdated on-page SEO and a pile of technical issues. We fixed the store, then went after the searches of people ready to buy.

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4.7rated by our clients

Client
Blades Direct
Industry
E-commerce · tools and equipment
Location
Coconut Creek, FL
Platform
Shopify
What we did
E-commerce SEO, Google Ads, YouTube ads, Shopify development
Timeframe
As reported

The situation

Where they started.

Blades Direct came to us with low search visibility, outdated on-page SEO, technical issues, content gaps and a low conversion rate. We rebuilt the on-page SEO product by product, fixed the technical problems, filled the content gaps and ran Google Ads on the top sellers. The result: significantly better rankings, more organic traffic, lower bounce rates and more inquiries and sales.

What we did

  1. 01

    Product and category pages

    Descriptions, titles, meta and schema rewritten so each product and category answers the search behind it.

  2. 02

    Technical fixes

    Speed, mobile and crawl errors cleaned up across the store.

  3. 03

    Content and links

    Blog and product content plus link building around the searches that sell.

  4. 04

    Google Ads and YouTube

    Paid campaigns focused on top sellers, with A/B-tested ads to bring the cost per sale down.

Results

The numbers.

  • +40%

    more organic traffic

    as reported

  • +30%

    higher average click-through rate

    as reported

  • +45%

    more local search impressions

    as reported

  • +50

    high-intent keywords ranking

    as reported

The Marketing Cartel’s published case study (figures as reported; no period was published for these counters).

The site

See it live.

bladesdirect.net

The Blades Direct online store on a desktop screen

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