Blades Direct
+40% organic traffic
Google Ads management
You pay for every click, whether it turns into a customer or not. So we build every campaign around what a lead costs you, and we keep cutting what doesn’t pay.
Selectedfor the Google Partners All-Star Summit, for our PPC work 4.7rated by our clients on DesignRush (opens in a new tab)
The problem
Clicks came in, calls didn’t, and the report still called it a good month.
“Free”, “jobs”, “DIY”, the wrong city. Without negative keywords, a chunk of every day goes to people who were never going to buy.
No call tracking, no form tracking, so every decision about the budget is a guess.
What you get
Everything between the search and the phone ringing, set up properly and watched every week.
We start from your margins and what a lead is worth to you, then decide where the budget goes and where it doesn’t.
The searches people make when they’re ready, and a growing list of the ones that waste money.
Ads written for the searcher’s problem, tested against each other so the better one keeps the budget.
Calls, forms and bookings tracked back to the ad and keyword, so every dollar has a result next to it.
A page that matches the ad, loads fast and makes the next step obvious. Sending paid clicks to a home page wastes them.
We analyze each click: time of day, device, area and search term, and move money to what works.
A second chance at the people who visited and didn’t call, at a fraction of the first click’s price.
Clicks, conversions, cost per lead and what we changed. No vanity numbers.
How it works
Google’s bidding needs data to learn. Here’s how we get it fast without burning your budget.
We audit your current account or build a new one, with tracking in place before a single dollar is spent.
Tight campaigns on the searches most likely to convert while Google’s bidding learns. We check search terms daily and cut waste early.
More budget to the keywords and ads with the lowest cost per lead; less to everything else.
Cost per lead, calls and what changed, and the plan for next month.
Results
Paid search working alongside SEO and a better site. Figures as published in our case studies.
+40% organic traffic
+40% organic traffic in 4 months
Whether it's early in the morning, after hours, or even on the weekends, I can always count on a helpful and professional response…
Businesses
Businesses that need leads now, new sites that can’t wait for SEO, and stores selling products people search for by name.
We were selected for the Google Partners All-Star Summit for our PPC management, and we still run every account hands-on.
FAQ
What business owners ask before they hand us their ad budget.
Two parts: your ad spend, which goes to Google, and our management fee. What you should spend depends on your market and what a customer is worth to you; the free game plan gives you a starting point, and the full version comes with a clear fee.
Ads can bring calls in the first week. The first month is also a learning period for Google’s bidding, so expect results to get steadily cheaper over the first two to three months as we cut waste.
Yes. We start with an audit of what’s there: what’s spending, what’s converting and what’s been running without anyone watching it.
Ads buy you customers now; SEO earns them over time without a charge per click. Many businesses use ads while SEO builds, and we often recommend exactly that for newer sites.
It usually pays for itself. A page that matches the ad and makes the next step obvious turns more of the same clicks into calls.
No long-term contract. If the numbers don’t work, you’ll see it in the monthly report before we do anything else about it.
Still have questions?Call us Mon–Fri, 8am–5pm ET.
Talk to a human — (754) 229-3342Free game plan
Answer four quick questions and get your game plan on the spot. Then we’ll review your business and build the full version, free.
Let's figure out what's holding your business back. Four quick questions.
Prefer to talk? Call (754) 229-3342.