Brian Kowal Law
+70% monthly inquiries
Law firms
Law firm SEO and ads that bring in the right calls.
When someone needs a lawyer, they search, compare three names and call one. Our job is to put your firm on that short list, and we build every page and ad to Florida Bar advertising rules.
+70%more monthly inquiries · Brian Kowal Law, Coral Springs 4.7rated by our clients on DesignRush (opens in a new tab)
The search
The search your clients make.
Nobody picks a lawyer from page three. They pick from the map, the first few results, and whichever firm answers the phone.
Illustration: the map pack is where most local legal searches end.
Sponsored
Places
- 1Your firmReviews · Open now · CallCall
- 2Law firm · 2.1 mi
- 3Law firm · 3.4 mi
Results
What we do
What we do for law firms.
Five pieces, one job: more consultations from people who need exactly what you practice.
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01
Local SEO & Google Maps
The map and your Google Business Profile
Categories, practice areas, photos, reviews and posts, so your firm shows up in the map pack for the searches that turn into calls.
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02
SEO
Practice-area pages that answer the real question
People search their problem, not your firm’s name: “landlord kept my deposit”, “contract dispute lawyer”. We build a page for each problem you solve, in plain English.
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03
Google Ads
Google Ads for calls, not clicks
Legal clicks are among the most expensive on Google. We bid on the searches that become consultations, cut the ones that don’t, and track every call.
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04
Web Design
A site that turns a visit into a consultation
Fast on a phone, clear about what you handle, one tap to call. The site does the first half of your intake.
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05
Know which calls came from where
Call and form tracking by source, so you see what search brought in, and so do we when we decide where the budget goes next.
Results
Law firms we’ve grown.
Marketing results, not case results: traffic and inquiries, as published in our case studies.
Elevate Legal Services
+40% organic traffic in 4 months
Florida Bar advertising rules
What we won’t promise.
Lawyer advertising has rules, and good marketing works inside them. Here’s how we build for your firm.
- 01
No predicted outcomes
Your pages and ads never promise a result for a client or suggest one. The rules don’t allow it, and it doesn’t convert better anyway.
- 02
Past results only with consent
If a result appears, it’s objectively verifiable, it isn’t misleading by what it leaves out, and the client agreed to it.
- 03
Testimonials by the book
Real, representative client words, never written by the firm, with the disclaimer the rules call for.
- 04
No superlatives without proof
Superlative and specialist claims need objective proof or a recognized certification. We write around them.
- 05
You approve, you file
We build to the rules; your attorney approves and files what the rules require. And we’re not a referral service: we never sell your leads to another firm.
How we work, not legal advice. Your firm is responsible for its advertising under the Rules Regulating The Florida Bar.
FAQ
Law firm marketing, answered.
What partners and office managers ask us before they sign.
It depends on your practice area and your market: personal injury in Miami and estate planning in Coral Springs are different fights. Start with the free game plan to see where your firm stands; the full plan we build for you includes the monthly price.
The map often moves first, sometimes within a few months; competitive organic searches take longer. For reference, Elevate Legal Services grew organic traffic 40% in its first four months with us.
PPC buys calls now, at some of the highest click prices on Google. SEO takes longer and keeps paying off without a charge per click. Most firms we work with use ads to fill the calendar while SEO builds.
Yes. We build every page and ad to the Bar’s advertising rules, and your attorney approves and files what the rules require. See “What we won’t promise” above.
Not in your market. While you’re our client, a direct competitor of yours won’t be getting our help.
Yes, across the U.S. Advertising rules differ by state, and we follow the ones that bind your firm.
Still have questions?Call us Mon–Fri, 8am–5pm ET.
Talk to a human — (754) 229-3342Free game plan
More of the right calls?
Answer four quick questions and see your firm’s game plan on the spot. We’ll review your firm and build the full version, free.
- The game plan is free
- No long-term contracts
- We never work with your direct competitors in your market
Let's figure out what's holding your business back. Four quick questions.
Prefer to talk? Call (754) 229-3342.
- Phone(754) 229-3342
- Email[email protected]
- Office12429 NW 35th St, Coral Springs, FL 33065
- HoursMon–Fri · 8am–5pm ET