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Case study · Law firm

Brian Kowal Law: 70% more monthly inquiries.

A Coral Springs real estate and business law firm that wasn’t ranking for most of the searches its clients make. Within a year, organic traffic had nearly doubled. Monthly inquiries are up 70%, as reported.

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Client
Brian P. Kowal, P.A.
Industry
Law firm
Location
Coral Springs, FL
Platform
WordPress
What we did
SEO, Web design, Content, Link building
Timeframe
About a year

The situation

Where they started.

The firm reached out because its website wasn’t bringing in business: it simply wasn’t showing up for most of the searches its clients were making. We took over SEO, social media and paid search and rebuilt the WordPress site. Within a year the firm went from not ranking at all on many terms to leading on the ones it targeted. Run a firm too? Here’s how we approach marketing for law firms.

What we did

  1. 01

    Rebuilt the website on WordPress

    A faster, cleaner site with a clear page for each area of the firm’s practice: real estate, business and landlord–tenant law.

  2. 02

    Fixed the technical problems

    Server and site fixes, on-page optimization and structured data, so Google could read and trust every page.

  3. 03

    Wrote for the questions clients ask

    Practice-area content and blog posts answering landlord–tenant and contract questions in plain English.

  4. 04

    Built authority

    Link building and online PR from relevant sites, the white-hat way.

  5. 05

    Kept it running

    Hosting and ongoing care, so the gains didn’t erode.

Results

The numbers.

  • +70%

    more monthly inquiries

    as reported

  • ≈2×

    organic traffic, nearly doubled

    within a year

  • +40%

    better local search visibility

    as reported

The Marketing Cartel’s published case study (figures as reported; marketing metrics, not legal outcomes).

The site

See it live.

briankowallaw.com

The Brian Kowal Law website on a desktop screen

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