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Case study · E-commerce · office equipment

PBS Office: a new store and +160% organic traffic.

An office-equipment supplier serving customers since 1989, on an outdated site with weak SEO and product pages nobody had optimized. We rebuilt the store on Shopify and fixed the SEO from the category structure down.

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4.7rated by our clients

Client
Progressive Business Systems, Inc.
Industry
E-commerce · office equipment
Location
Auburn, GA
Platform
Shopify
What we did
Shopify rebuild, SEO, Content
Timeframe
As reported

The situation

Where they started.

PBS Office had an outdated design, a poor SEO structure and product pages that weren’t optimized. We redesigned the store on Shopify around a clearer category structure, rebuilt the product pages and did the on-page SEO across the catalog. Visitors stayed longer, organic traffic rose, and engagement and sales grew with it.

What we did

  1. 01

    Rebuilt the store on Shopify

    A modern design with a clear category structure: check signers, office equipment, maintenance.

  2. 02

    Product pages that sell

    New layouts, better photos and descriptions written for the questions buyers ask.

  3. 03

    On-page SEO

    Titles, meta, descriptions and internal links across the catalog.

Results

The numbers.

  • +160%

    more organic traffic

    as reported

  • +45%

    higher conversion rate

    as reported

  • −35%

    lower bounce rate

    as reported

The Marketing Cartel’s published case study (figures as reported; no period was published for these counters).

The site

See it live.

pbsoffice.com

The PBS Office online store on a desktop screen

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