Blades Direct
+40% organic traffic
The situation
Where they started.
The client sells high-dollar add-ons that change the look of a home, on a search where Home Depot and Menards hold page one. They came to us after a previous SEO company’s archaic techniques had put the site on a downward trend. After eight months we had turned the ship around, without disavowing links. With branded and “.com” searches left out, non-branded keywords grew sharply, and the client’s goal value went from roughly $22,708 to $50,385: a 121.88% increase.
What we did
- 01
Diagnosed the decline
An algorithmic drop, not a manual penalty, caused by the previous company’s outdated link tactics.
- 02
Turned it around cleanly
We stopped the downward trend in eight months without disavowing links.
- 03
Went after non-branded searches
With brand and “.com” searches left out, non-branded keywords grew sharply.
- 04
Flagged the website
The site dated back to 2002 and converted poorly: we advised a redesign to turn the new traffic into sales.