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Case study · Security products

National SEO: +42.66% in four months.

A security-products company that wanted sharper national exposure. We measured without branded searches, so the numbers show new customers finding them, not people who already knew the name.

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4.7rated by our clients

Client
A national security-products company (name withheld)
Industry
Security products
Location
Nationwide
What we did
National SEO, Intent-keyword audit, Content
Timeframe
Four months

The situation

Where they started.

The client wanted more laser-targeted national exposure in the security industry. We audited for user intent and buying-intent keywords first, then built from there. Measured without branded searches, non-branded organic traffic grew 42.66% in four months. The client earns around $750 per sale, and with an average of over 538 more buying-type visitors a month, the return is more than five times what they pay us.

What we did

  1. 01

    Audited for buying intent

    We started with the searches people make when they’re ready to buy security products, not the ones that only look good in a report.

  2. 02

    Stripped out branded searches

    Every figure excludes people searching the brand’s own name: the honest way to measure new demand.

  3. 03

    Built pages for those searches

    On-page work and content aimed at the buying-intent keywords the audit found.

Results

The numbers.

  • +42.66%

    more non-branded organic traffic

    four months

  • 538+

    more buying-intent visitors a month, on average

    as reported

  • 5×+

    return on what they pay us (about $750 per sale)

    as reported

Published as “SEO Results Case Study #12” on The Marketing Cartel’s blog. The client’s name is withheld.

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